authentic BUZZ

authentic BUZZ

Delivering success in a rapidly shifting media landscape.

We are a small but mighty woman-owned and family-run CPG public relations agency that stands apart from traditional firms in our mastery of performance-based PR

We guide new and established companies through an ever-changing media landscape, generating buzz on key media platforms and developing innovative affiliate content partnerships to boost the bottom line.

Jenna Lee Scott

FOUNDER | CEO

With 14 years of experience in PR, Jenna has been impressing clients with her genuine enthusiasm and love for turning brands into household names. Her insights and analysis of retail trends, consumer tastes, and competitor tactics inform and drive performance-minded PR solutions and results.

  • Patrick Scott

    CHIEF STORYTELLER

    An award-winning journalist, Patrick is our storyteller. He’s been a freelance travel writer in Southeast Asia and Egypt for the past eight years, and before that was a business editor for The New York Times and The Charlotte Observer. There he was a lead editor on an investigative housing series that was a Pulitzer Prize finalist for the 2008 Public Service Gold Medal. His travel stories have appeared in The New York Times, The Wall Street Journal, The Financial Times, Bloomberg, ESPN, Outdoor Swimmer and other publications.

  • Courtney Parker

    DIRECTOR OF PR STRATEGY

    Over 19 years in PR in New York, Los Angeles and Denver, Courtney has successfully positioned companies as major brands in their sectors through strategic marketing plans, strong editorial features and researched product placement. She has worked with a broad range of clientele from apparel, footwear and accessory designers to restaurants, hotels and home décor lines. Originally from Colorado, she loves all things fashion, music and art-related, and spending time with her husband and dachshunds.

  • Michaela Scott

    ACCOUNT MANAGER

    Michaela is parlaying her early days in New York City as a PR lackey, and her years of experience as a bar and events manager in NYC and Charleston, into a client-facing dream job in the family business. Michaela lives in Charleston, the home of her alma mater, the College of Charleston, and bounces out to Denver regularly to make magic with our growing team.

  • Hope Marks

    ACCOUNT MANAGER

    Hope earned a master’s in Public Communications and Media from the University of Denver, where she received bachelor degrees in Journalism and Communications. She has made Denver her home and spends winters skiing and summers exploring the mountains and Denver’s great restaurants.

  • Lily Smith

    ACCOUNT COORDINATOR

    Lily has been a full-fledged PR maven since August 2023, following internships with JLS over more than a year during and after college. She earned her bachelor’s degree in English with minors in business and politics from Sewanee: The University of the South. She has made Denver home and enjoys exploring the mountains, parks, and local food scene.

  • Tom Handley

    CONSULTANT | MENTOR

    Tom’s industry credits read like an issue of GQ or Vogue with key positions at Ralph Lauren, Badgley Mischka, Heidi Weisel, and Adrienne Landau, where he was Executive Vice President. He has sat on advisory boards for several brands, and has consulted for several New York PR firms. His teaching credits include 17 years at Parsons School for Design, where he was thrice a finalist for Distinguished Faculty of the Year.

  • Milton

    TIME MANAGEMENT CONSULTANT

    Milton's zen-like presence keeps us intentional and focused, and the several daily walks he compels each day are key to JLS team top performance.

What we do.

  • Public Relations

    Working with our clients to create meaningful and measurable goals, we devise innovative, bespoke strategies to fuel media buzz, educate consumers, and engage influential audiences.

  • Affiliate Marketing

    We facilitate key partnerships with digital publishers and e-commerce editors to drive media placements, website traffic, and, most importantly, sales!

  • Authentic Buzz

    We know the right publications for your brand, and we’ve built key relationships with editorial leaders, ensuring that you receive the publicity you deserve.

Why Content Affiliate Marketing?

Media conglomerates like New York Times’ Wirecutter, Wall Street Journal Buyside, DotDash Meredith, Hearst, and Condé Nast have embraced affiliate marketing, creating a new revenue stream that monetizes earned media placements and original content creation while maintaining editorial guidelines and ethical boundaries. 

We are experts in blending traditional strategic communications with affiliate marketing. By placing clients in gift guides and best-of lists throughout the year, we direct online traffic, new customers, and sales (!) to our clients.  

We promote a wide variety of products.

Our broad experience across multiple categories gives us extensive expertise across consumer markets.

We don’t represent competing brands.

We give a single vertical the attention it requires.

Our new brands turn into long-term clients.

Our track record of exceeding expectations turns initial projects into lasting relationships.

  • "The service JLS PR provides is light years beyond any other PR firm - they are extremely strategic and sales-focused, with a dedication to bottom-line ROI that no other agency has. This is measurable, impactful marketing support, not fluff."

    Rachel Conners | Yellow Leaf Hammocks

  • "I've worked with Jenna for several years while CMO at two different companies. She is committed to performance and has a hands-on approach that delivers strong results. She is incredibly responsive and cares deeply about each of her clients. Her work brings new visitors to the brand and drives incremental revenue."

    Louis Monoyudis | Chief Marketing Officer

  • "Jenna understands the intersectional needs of both traditional PR and Affiliate and acts as an business advocate both to and for her clients. Her team consistently proves their strength in editorial outreach, brand education and optimizations for driving strategic content and revenue growth for her brands."

    Jessica Seib | VP of Commerce at RollingStone

Some of our beloved brands.